Metaverse and cars: major houses land on Web 3.0

What is the advantage of driving a car on the metaverse? It is safer, no doubt about that, and there are no speed limits! The automotive world is not shying away from entering virtual reality, and just in the last few days we have seen interesting developments in this regard.

Renault: factories in the metaverse

Renault, to increase efficiency and competitiveness, has invested 225 million euros in virtual replication of its factories, with virtual headquarters in Flins-sur-Seine, near Paris. 10,000 sensors return data from all the objects that make up the factories, with operators and managers having access to the data in real time. To make flow management visible, “Control Towers” come into play, which model all stages of car production and delivery. For example, traffic and weather data are used to anticipate and postpone shipments. Result: inventory optimization and management, reduced lead time. The EcoGy software then allows Renault to plan consumption and purchase cheaper energy to meet set eco-sustainability goals, and to monitor anomalies: the info will allow feedback to the connected cars, which will adapt accordingly, eventually creating a virtual twin of the desired car.

The showroom on Fiat’s metaverse

Fiat Metaverse Store, on the other hand, is the first showroom on the metaverse, contributed to by Touchcast and Microsoft. By the end of the year, Fiat will have integrated the entire range of the New 500. The Metaverse Store features the Product Genius, a live person in charge of greeting the customer, who can get to know the car thoroughly with a 360-degree view and ask questions. Customers will also have the opportunity to personalize the model and take a test drive in the New 500 La Prima by Bocelli on La Pista 500, located on the roof of the Lingotto building in Turin. Product Genius is always available, Monday through Friday from 9 a.m. to 8 p.m. and Saturday from 10 a.m. to 6 p.m. By the first half of 2023, customers will be able to explore a wider variety of models, and starting from Italy, the virtual service will be available in other markets as well.”

Nissan on the metaverse with Ciro Immobile

To enter the metaverse, Nissan Italy has chosen the Decentraland platform. On the metaspace e-POWER EXPERIENCE you will be able to discover the new electrified range and the e-POWER motorization, which allows you to travel electrically for more than 1,000 km on a full tank of gasoline. The House hired Ciro Immobile, striker for the Italian national soccer team, to launch the virtual space. Visitors can move around and have interactive experiences with chatbots. Shop@home then is the virtual platform where you can configure your car, find out how to buy online, learn about the latest offers or calculate the value of your car to return as a trade-in. Finally, you can enter a contest to win a 24-hour real test drive in a Qashqai e-POWER, or to book a regular test drive at the dealership. Owners of a crypto wallet can personalize their avatar with a virtual Nissan gadget.