3D VR, AR and MR

WHAT ARE THEY?
how they improve the USER experience and the companies that use them, and how they are revolutionizing the WEB and the world….

With creativity and use of immersive 3D technology

We create solutions to amplify the communication power of our clients.

Scope of application

Technical training and simulation

Design and ergonomic analysis

Prototyping and product presentation

Immersive shopping experiences and marketing

Virtual tours of environments and buildings

Visualization of Complex Data

Let’s go into detail

The key differences of these three technologies

Immersive 3DVR

Explore realistic and detailed environments directly from your device.
Ideal for real estate presentations, museums and tourist attractions.
VR technology allows you to visit extraordinary places without moving from home.
High-quality immersive visual experience.

Augmented Reality (AR)

Augmented reality (AR) is a technology that superimposes digital elements onto the real world, enhancing the visual and interactive experience. Using devices such as smartphones, AR glasses or tablets, users can view additional information, interactive games and educational content in real time, creating a unique interaction between the physical and virtual worlds.

Mixed Reality (MR)

Mixed Reality (MR) combines elements of virtual reality (VR) and augmented reality (AR), creating an environment where digital and physical objects coexist and interact in real time. Using advanced viewers and sensors, MR enables immersive applications in areas such as medicine, engineering, education and entertainment, revolutionizing the way we perceive and interact with the world around us.

Major fields of interest

OpenMall offers itself as a company capable of bringing this technology into your industrial and professional processes

In the modern technological landscape, Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) solutions are revolutionizing numerous industries, bringing unprecedented innovation and improvements. These immersive technologies offer extraordinary opportunities in terms of effectiveness, cost and timing in project implementation.

Product Configurator

Managing a large catalog of products, with multiple color and material options, can prove to be a complex and time-consuming task. The challenge is accentuated when it comes to offering an intuitive configurator both online and at the point of sale. The complexity of management and the difficulty of ensuring a smooth user experience for every user can be significant obstacles.

Immersive showroom

The Immersive Showroom is a virtual experience that replicates a physical environment, allowing users to explore and interact with products or environments in an immersive way. Through the use of 3D technologies, immersive showrooms allow users to experience something similar to being physically present in a given space, even if they are in different locations.

Photorealistic rendering

Photorealistic Rendering is an advanced technique that takes your project to a new level of detail and clarity. Through virtual images that are difficult to distinguish from real photographs, this technology offers an immersive and detailed visual experience. In the early design phase, communicating details can be complicated.

Cinematic rendering

Cinematic rendering is the quintessential visual expression, transforming the presentation of products and projects into an immersive cinematic experience. This advanced form of 3D visualization is distinguished by its refined use of cinematic techniques, going beyond simple representation to tell dynamic and compelling visual stories.

Product animation

Product animation represents an innovative leap in the way complex features of machinery and products are communicated. Meeting the challenge of translating technical specifications and intricate details into a clear and exciting visual narrative becomes crucial in a context where immediate understanding is critical.

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